Meet the Founder

Personally and Professionally Committed to Targeted Body Shaping and Fitness.

Allison Pickford

Founder and inspiration for BodySmart – the targeted body shaping experts.

Allison became involved in the fitness industry more than a decade ago, drawing upon her previous sales and marketing experience in the corporate world. With a personal interest in fitness and successful weight loss, she also wanted to find a way for slimmers to maintain their goals. Allison discovered HYPOXI, and after attending the HYPOXI® Master Training at their head office in Austria, she became the first Master Trainer in the Middle East and launched a HYPOXI® training business from her home.

The results spoke for themselves and as the word spread, Allison soon needed larger premises. In May 2006, she set up the first dedicated HYPOXI® studio in The Meadows Dubai, opening a second centre in Umm Suqueim in February 2009. What began as a team of three has flourished and she now has twenty staff, whom she ensures stay up to date, and keeps their knowledge current with regular health, nutrition and fitness courses run by recognised training bodies.

Allison leads her team by example: she herself uses HYPOXI® three times a week to maintain her trim figure, and advocates healthy eating. She is very hands-on and customer focused, committed to providing high standards of customer service and follow-through. She is always available to her clients, enjoys talking to them, and shares their delight in their progress as they reach their objective.

Allison supports, motivates and nurtures her staff, maintaining “I am only as strong as my team”.

** Disclaimer: Results will vary according to client’s body type, physiology and fitness goals